Founder & CEO

Plastic pollution is an ever-present part of daily life. Plastic is found in your food, water, air, and even your bloodstream. It is estimated that the average person ingests the equivalent of a credit card’s worth of plastic every week. This pollution stems from everyday items—take traditional shampoo, for example. Not only does it consist primarily of water, but it is also packaged in plastic, contributing to both microplastic contamination and excessive packaging waste, while simultaneously wasting valuable fresh water.

But there is a better solution.

Meet SOLIDU: an innovative solid shampoo bar. While conventional shampoos contain up to 80% water, SOLIDU is made entirely from concentrated, active ingredients, with zero water. One bar provides the same benefits as a full bottle of liquid shampoo, using only premium, high-quality ingredients. Moreover, SOLIDU is packaged in an innovative, backyard-compostable material that biodegrades in just 45 days—an industry first.

To date, SOLIDU has already prevented the disposal of over 300,000 plastic bottles, and we are on track to eliminate millions more. Our impact is clear and measurable, and it grows with each sale. SOLIDU reduces plastic waste, lowers CO2 emissions, and conserves fresh water resources.

In today’s landscape, environmental, social, and governance (ESG) metrics have become essential. Companies with strong ESG performance are valued 20%-50% higher in acquisitions. SOLIDU not only drives meaningful environmental impact but also operates within an exciting, rapidly expanding market. The waterless, solid cosmetics sector is projected to reach $33 billion by 2033.

Consumers today are seeking cosmetics that are safe, effective, made with quality ingredients, easy to use, and aligned with sustainable practices. SOLIDU delivers on all fronts with just one compact, eco-friendly bar.